Hindalco’s phosphatic fertilisers are marketed under the brand name Birla Balwan. Birla Balwan commands a strong market position and is very popular among farmers in the states of Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Punjab and Haryana.
Birla Balwan is sold through private trade channels as well as institutions like co-operatives and Agro Industry Corp.
- Very popular fertiliser
- Strong market position