Hindalco produces the fertilisers di-ammonium phosphate (DAP) and nitrogen phosphorus
potassium (NPK) complexes as value-added downstream products. Hindalco’s DAP plant
went on stream in 2000 and has a capacity of 400,000 tpa. It manufactures DAP and
NPK complexes such as 10:26:26, 12:32:16 and 20:20:0.
Phosphoric acid is produced at the company's phosphoric acid plant by the chemical
reaction of sulphuric acid from the smelting complex and rock phosphate, which is
imported. At the DAP plant, phosphoric acid and ammonia are reacted to form DAP.
Imported potash is used to produce the NPK complexes.
The products are marketed under the well known brand Birla Balwan,
a brand name that commands preference among the farmers of Gujarat, Maharashtra,
Rajasthan, Madhya Pradesh, Karnataka, Haryana and Punjab through the established
vast network of dealers, retailers and C&F agents. Operations are carried out
through both private and institutional distribution channels. The products are packed
in gusseted lyril green 50kg PP bags and are transported to various destinations
by rail and road, stored and then delivered to dealers, retailers, co-operative
societies and other customers in various marketing regions.
The customers are serviced through an experienced & qualified marketing team
across all the seven states. Marketing service-related activities and farmer/retailer
meets are held at the customers’ locations regularly by well-trained field personnel.
Birla Phospho Gypsum is marketed in the Agricultural field as a
soil conditioner. The product contains 15-17 per cent of Sulphur, 20-22 per cent
of Calcium and 1 per cent of P2O5. It an economical input that adds nutrients to
the soil and enhances its productivity, improvement and crop growth. Birla Phospho
Gypsum is available in bulk loose form and also in bags for convenience of handling
The popular brand Birla Vishwas caters to the market of diversified